Be sure your LinkedIn profile headline communicates your value proposition to catch the eyes of these buyers.Īvoid confusion: Exercise caution when writing your profile. These attributes have real meaning to buyers facing what may be long and/or complex purchasing processes. Or maybe feedback always includes accolades for your timely and thorough communication. Whatever measurable characteristic or quality you hang your hat on, if buyers seem to appreciate it, find a way to weave it into your profile headline.Įxpress your value to the reader: What traits or abilities have enabled you truly help your customers? Maybe you’ve repeatedly heard buyers say they appreciate your diligence in listening to their needs and thoughtfully recommending options.
Play up your points of differentiation: Maybe you excel at delivering products or services a week earlier than other suppliers or at 5% below estimated cost. Use this knowledge to write your LinkedIn headline in a way that appeals directly to your persona. Those criteria and hot buttons will vary, but if your sales and marketing teams have collaborated on some buyer personas, you’re able to pinpoint what motivates the buyers you would like to reach, and what’s important to them in a sales partner. What kind of messaging prompts you to click on a blog post, or an article from an online publication? Chances are it’s tailored to your interests, it’s unique, and it concisely articulates the content’s purpose in a straightforward way.įollow this same blueprint for an effective LinkedIn sales headline:Ĭonsider your ideal buyer: Your industry or field may have some unique parameters that factor into how buyers make purchase decisions. Think about headlines and titles that appeal to you.
#A GOOD HEADLINE FOR LINKEDIN FOR SALES HOW TO#
How to Optimize Your LinkedIn Headline for Selling
Building high velocity sales machines for tech startup companies.I help marketers meet their demand generation goals.Here are some examples of default headlines flipped into more catchy, informative, search-friendly versions:Ī few examples of job titles used as profile headlines:Īlternatively, a few examples of creative profile headlines: Using the right keywords can increase relevant traffic to your page. This also a high-visibility area for search engines. The same principles apply to your LinkedIn sales profile headline. It’s not enough to just summarize what’s in your story, especially in today’s overloaded media environment you need to succinctly explain why readers are missing out if they don’t click. There’s nothing wrong with this – it’s very common, but that is exactly why it won’t help you stand out from the crowd.Ĭontent marketers and journalists alike understand the persuasive power of a headline, with its ability to grab someone’s attention and make the case to keep reading. If you don’t customize your LinkedIn headline, it will automatically default to your job title and company. What Does Your LinkedIn Headline Say About You? Here’s how you can ensure your headline is helping you gain visibility on LinkedIn. For social sellers looking to expand their networks and generate online leads, maximizing this real estate is imperative. But the headline is a B2B seller’s key opportunity: a bite-sized banner that can compel a click, and perhaps a next step.īecause it shows up next to your name in LinkedIn search results, and appears in large lettering atop your LinkedIn profile, the headline is your single most crucial field of text on the platform.
The style and quality of the profile photo weighs in, of course. What causes a prospective buyer to further explore a LinkedIn profile? Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018.
0 kommentar(er)
